Oliver Lane
Director @Behindlogin
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WORK HISTORY
Director @Behindlogin
FS or FinTech? Are you struggling with competitor research? Risking disruption without proper competitive landscaping? Want to remove these pains and win in the market? If you want to unlock critical competitor & market insights, here are 3 things YOU MUST DO: 1. Talk to consumers (not just your customers) about their pains and needs 2. Identify your key competitors and where your competitive advantage lies 3. Track how consumers & competitors are evolving and build strategies that stay one step ahead WHAT I DO I help FinTech and FS teams understand their competitive landscape to build products that win in the market with Behind Login. 🤝 WHO I WORK WITH We help Product, Research, UX Design, Proposition and Strategy teams that are looking to build products and design strategies that beat the competition. WHY IT WORKS When you partner with Behind Login we remove the barriers to competitor research through (1) our global research panel,(2) our competitor tracking technology and (3) our passionate research team. 🥇 WHAT MAKES US DIFFERENT (1) Our global panel of 1M+ consumers share their experiences and product UX with us so we can see \'behind the login\' of key players. Our panel also compete surveys and interviews so we can track how the consumer landscape is evolving.(2) Our in-house ReleaseTrack technology scans company communications for product update and feature innovations so we can track how the products and UX of the market is evolving.(3) Our passionate Research team leverage the above capabilities to create powerful, actionable insights for our clients to win in the market. HOW IT WORKS We conduct bespoke consultancy based on particular client problems or user needs working together to deliver success for you, and we have our ReleaseTrack subscription for a cost-effective, light touch way to track the evolving competitive landscape and consumer needs.
EDUCATION
University of the West of England
Business Strategy
SKILLS
ABOUT OLIVER LANE
FS or FinTech? Are you struggling with competitor research? Risking disruption without…
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