Oliver K.
Senior Content Marketing Manager @Beekeeper By Lumapps
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WORK HISTORY
Senior Content Marketing Manager @Beekeeper By Lumapps
Zurich, CH
Drove B2B pipeline growth by conceiving and executing a multi-format content strategy, delivering high-impact assets including white papers, eBooks, case studies, blogs, and social campaigns that fueled demand generation- Maximized content ROI and SEO performance by aligning all assets with core marketing campaigns, utilizing data-driven optimization, and ensuring alignment with Product Marketing and Growth Marketing goals- Managed Public Relations (PR) efforts, including overseeing and directing regional agency networks, preparing C-Level executives for thought leadership interviews, and developing impactful press releases and advertorials to amplify market authority- Elevated cross-functional collaboration between Product Marketing, Sales, and Growth teams to ensure all content and campaign assets were highly relevant and effective in moving prospects through the funnel
EDUCATION
Hochschule für Bildende Künste Braunschweig
Magister Artium (M.A.), Medienwissenschaften
Technische Universität Braunschweig
Magister Artium (M.A.), Medienwissenschaften
SKILLS
ABOUT OLIVER K.
I help you grow your brand.Luckily for me, in my 10+ years in marketing, I\'ve had the chance to produce, direct and create every type of content you can imagine. From movie descriptions for streaming platforms to video scripts, keynotes, and out-of-home (OOH) ads.One of the key lessons from my days in agencies and as a head of content in tech? Always be brave and create content that resonates. Theodore Levitt has put it best:\'People don’t want to buy a quarter-inch drill; they want a quarter-inch hole.\' And Strategy(™) will help you find the best story, wording, visuals, and everything you need.Ideas and craft are one side of the business; the other side includes pipeline, leads, ACV, budget, and insert-your-metric-here. I have managed budgets, projects, and people, and my goal is to help companies scale their content effortlessly and build marketing programs with quantifiable impact.(Some of) my specialities: Account Based Marketing (ABM) Scaling Content + Growth Marketing Producing B2B Video Content Creating Copywriting Standards Events + Presentations Growing BrandsLet\'s meet! Check out my site:
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