Oliver James-Allen

Copywriter @Sim7

Bristol, GB

Award-winning SIM7 puts messaging at the heart of the creative process. Clients include Brewdog and IESE Business School, one of the top-ranked business schools in the world. In this role I wrote:Tone of voice guidelinesIncluding for brands with international, multi-generational audiences- Studying brand assets and client interviews to uncover a brand’s essence and what sets it apart- Selecting tonal values to produce a distinctive, on-brand tone that resonates with target audiences- Explaining the rational behind my choices and drafting example copy to show ToVs in actionBrand campaign copyA lead campaign line I wrote has been adopted by the commissioning institution – Africa’s most prestigious business school – as its official strap line and brand proposition- Researching audience, sector, and context-relevant information- Concepting with the design team- Delivering on-brand copy with impactB2B newslettersIncluding writing and project managing a leading monthly newsletter in the shared ownership sector and the SIM7 company newsletter, which achieved an average open rate of over 50%- Researching audience-relevant content- Devising enticing subject lines- Crafting CTAs to encourage readers along the buyer journeyArticlesAdvertorials, including pieces published by the Financial Times; editorials, including pieces for authoritative, sector-specific B2B publications; and blog posts- Written in line with relevant third-party style guides- Often based on interviews, some of which I conducted Along with websites, hero messages, video scripts, press releases, internal and external communications, and copy for bid proposals. Read examples of my work at oliverjamesallen.co.uk

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Inbound Marketing Certification Course, Digital marketing

CIM | The Chartered Institute of Marketing

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