Oliver Hobbs
- Role
- Assistant Vice President at L'Oréal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Assistant Vice President
May 2021 — Present
Media Lead for the division, reporting into the Chief Digital Officer.Brands: CeraVe, Dermablend, La Roche-Posay, SkinCeuticals, and Vichy.Oversee Investments, go to market, execution, and measurement across TV, programmatic, publishers, social, search, and affiliate (supporting awareness, lead gen, and D2C/ecommerce objectives).Collaborate heavily with media team running eretail investments.Work closely with advanced analytics to coordinate (MMx), experiments, and cross channel learnings.Liaise strategically with consumer data teams and legal to prioritize 1P and different modeling tactics to scale advanced consumer targeting.Educate and train cross functional teams (e.g. marketing, finance, HR, and sales) on the role of media in marketing.
Education
University of Washington
B.A. Political Science
2006 — 2010
Skills
- Public Speaking
- Advertising
- Digital Strategy
- Data Analysis
- Corporate Communications
- Digital Media
- Marketing Strategy
- Media Planning
- Online Advertising
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