Oliver Brock

Market Strategy & Planning Manager @Yeo Valley Production Ltd

Blagdon, GB

Building value through brand volume, net sales, share growth, winning sales and brand fundamentals, efficient media spending and developing Category Brand Building and MS & P Capability in the UK market for both the Yeo Valley as well as Private Label products• Extracting and analysing distribution and sales data from various sources to advise actionable market strategies, also utilising EPOS and Nielsen data, identifying key opportunities and setting clear next steps with the sales and brand teams• Developing & implementing go-to-market strategies including product pricing, new product launches and promotional activities• Cross-functional collaboration across multiple internal teams such as Sales, Finance, Product Supply and Brand Marketing to ensure flawless execution of market strategies• Monitoring and reporting on the progress of initiatives, price changes, promotional support and marketing investment, ensuring alignment with the wider business objectives and identifying areas for improvement

University of Bristol

Bachelor of Arts (BA)