Olimpia Giordano

WORK HISTORY

EDUCATION

SKILLS

ABOUT OLIMPIA GIORDANO

20+ years employed in Market Research, covering different categories such as BodyCare (Bath & Shower Gel, Hand & Body Creams, Depilatories, Deodorants), Household Care (Airfresheners & Shoe Cleaners), BabyCare (Diapers & Wipes), Feminine Protection (Pads & Tampons) and, currently, Fabric Care (Detergents, Bleach and Laundry Additives) and Home Care (Hard Surface Cleaners, WC Gel and Rimblocks) for the Italian and International markets (WE and CEEMEA). From July\'20, a special assignment in Angelini Consumers (50%) to develop new business branches. Implemented market research project execu­tion from issue identification to reporting of results. Presented research findings with strat­egic based recommendations to all levels of management. Managed Nielsen databases and report to measure markets’ size and trends, brands KPIs (shares, WD, price, promotions) to benchmark with company targets. Worked closely with Marketing, Research and Development, Sales department to understand business objectives and provide strategic direc­tion. Participated in multi-functional team that gener­ated new product ideas for the company. Maintained positive and proactive relationships with other business units and other strategic partners such as market research supplier, consultants, advertising agenc­ies. From March 2024, I’ve been appointed as Technology Innovation scientist (special assignment) in F & HC department to enlarge my capabilities and deepen the knowledge about how to create value for consumers. Qualifications: Conducted many strategic research to support goals and identified opportunities for growth utilizing appropriate research application and combination of desk and ad hoc research. Research includes qualitative and quantitative techniques (focus groups, 1to1 interviews, in-home visits, shop along, concept tests, concept-product tests, product tests, pre-post copy tests, packaging tests, shelf tests, H&P, segmentation, attitude and usage, tracking, volume forecast, portfolio analysis, ad hoc analysis based on HH Panels) via CAPI, CAWI, CATI.