Olia Nikishina
Head of Marketing and Brand Creative @Monsieur Touton Selection, Ltd
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WORK HISTORY
Head of Marketing and Brand Creative @Monsieur Touton Selection, Ltd
Responsible for the company\'s strategic marketing, event marketing, brand communications, social media, as well as direct support of the sales and business development organizations- Develop and lead marketing plans for a portfolio of brands (existing and new launches) including market analysis, industry trends, competitive positioning, creative, and media placements- Manage creative team and process for one of the leading international distributors in the wines & spirits industry- Art direct and design sales and marketing collateral, such as packaging, digital and print catalogs, info sheets, video production, and editing, flash animation, signage photo retouching, and manipulation, web design, and development. Responsible for the Social Media strategy and execution- Work with Brand, Country Managers, and global cross-functional team to coordinate completion of projects- Successfully work in a fast pace environment, adapting to changing timelines, and provide quick turnaround on the last minute creative needs- Stay Creatively Fresh: Actively seek and share digital inspiration (creative, technology, general digital trends) with the teams and partners/clients- Responsible for the marketing and creative organization headcount, hiring, training, and mentoring, as well as optimizing workloads and timelines- Manage marketing budget to maximize portfolio business goals and targets
EDUCATION
Columbia Business School
Digital Marketing Executive Program, Marketing/Marketing Management, General
Parsons School of Design - The New School
Bachelor of Arts (BA), Visual arts, Communication
ABOUT OLIA NIKISHINA
Over 15 years of experience in leading marketing, marcom, creative and graphic teams. A versatile, detail oriented marketing executive with a comprehensive background in traditional and digital marketing, advertising and packaging design. Proven track record leading a team or working as individual contributor. I have an advanced level of technical, artistic skills as both graphic and web designer. Specialties:Creating direction, branding and messaging, social media marketing, content strategy, interactive design, copywriting, art direction, storytellingProject Management: ability to juggle and prioritize multiple tasks and projects simultaneously, while meeting tight deadlinesLeadership: hiring, managing and mentoring web designers and creative staffCustomer and Partner Interaction: evaluation, conceptualization, presentation/deliveryProficient in MacOSX, Indesign, Illustrator, Photoshop, Microsoft Office, Acrobat, Acrobat Distiller, Coreldraw7x, 3dstudiomax, Flash and Web Apps.
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