Olia Linnik
UX/UI Designer and Researcher | Professional Marketing Executive |Ex-Unilever Food Solutions Marketing Head | E-MBA Graduate SSE
- Role
- Ux Ui Designer at Digitalvertex Enterprises
- Location
- Fredericksburg, VA, US
- LinkedIn followers
- 500 followers
About Olia Linnik
I’m a professional UX/UI designer and researcher with 20+ years of global CPG marketing leadership at brands such as Mars, PepsiCo, and Unilever. I blend strategic thinking, user-centered design, and data-driven insights to create intuitive, visually engaging digital experiences that deliver tangible results. Notably, I led the turnaround of Mars’ Korkunov chocolate division, doubling business value in three years through innovation, consumer insight, and strategic execution.After transitioning into UX/UI design, I completed a Springboard certification to deepen my hands-on design and research skills. I specialize in full-cycle UX design, from research and ideation to wireframes, prototypes, usability testing, and responsive web/mobile design.Skills: UX/UI Design, Interaction Design, Information Architecture, Wireframing, Prototyping, Design Systems, Visual Design, Responsive Design, Accessibility, Agile, User Research, Persona & Journey Mapping, Usability Testing, Data Analysis, Product Design, Digital Marketing, Team Leadership, Cross-functional CollaborationTools & Coding: Figma, FigJam, Framer, Miro, Adobe Creative Suite, InVision, Jira, Confluence, Google Analytics, GitHub, HTML, CSS, JavaScriptOutside of work, I enjoy tennis, skiing, scuba diving, hiking, and yoga. Let’s connect to discuss design projects or opportunities.
Experience
Ux Ui Designer
Mar 2022 — Present · US
Led full UX/UI design for the Calorie Counter App (mobile/tablet), integrating personalized goal setting, food tracking, and educational features, resulting in a high task success rate.• Conducted user interviews, competitive research, and SWOT analysis to define personas, user journeys, and product opportunities.• Developed information architecture, user flows, and a consistent UI kit in Figma; iterated designs through usability testing.• Redesigned the WIKI Learning Platform’s content structure and navigation, and built new pages from scratch, such as UX Trends and Portfolio Cards, resulting in a 32% increase in user satisfaction and 21% improvement in task completion.• Built responsive, animated multi-device website in Framer for product launch.• Streamlined CRM workflows for client/order management, reducing task completion time.• Collaborated cross-functionally in Agile sprints with developers, QA, and stakeholders.• Supported side projects including podcast platforms, productivity apps, and e-commerce prototypes.
Education
Russian State Social University
Bachelor’s Degree, Consumer Economics and Social Studies
Plekhanov Russian University of Economics
Diploma in Marketing, Institute of Commercial Management, London, Marketing
Moscow State Linguistic University
Bachelor’s Degree, English Language and Literature, General
Springboard
UI/UX Design Career Track Certificate
Duke University
Certificate, Digital Media & Marketing
2019 — 2020
Stockholm School of Economics
Master of Business Administration (M.B.A.), General management
2006 — 2008
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.