Oli Cameron
Marketing Manager @Sony Music Entertainment
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WORK HISTORY
Marketing Manager @Sony Music Entertainment
London, GB
Working directly with artists, management and key stakeholders to maximise artist brand profile and streaming revenues across catalogue and new release campaigns for artists including Bruce Springsteen, Bob Dylan, Leftfield, Depeche Mode, Jamiroquai, Foo Fighters and more- Using data analytics to identify opportunities and inform strategy on multi-platform marketing campaigns and new product development- Leading teams to deliver successful omnichannel marketing and product campaigns with measurable KPI for artist and multi-product digital and physical campaigns. NOTABLE ACHIEVEMENTS- 2022 Music Ally Sandbox award: Best Use Of TikTok – Seafret ‘Atlantis’ single campaign, delivering 1B+ streams globally and BPI Gold certification in the UK- UK Album Chart top 20 albums: Bob Dylan ‘Shadow Kingdom’ / Bruce Springsteen ‘The Legendary 1979 No Nukes Concerts’- Jamiroquai 30th anniversary campaign: vinyl sold, 100% growth in digital catalogue consumption globally- Led 2022 National Album Day campaign delivering 21,866 vinyl units sold & generating £350k+ revenue.
EDUCATION
Academy Of Contemporary Music (affiliated with Middlesex University)
Bachelor of Arts (B.A.), Contemporary Popular Music - Music Production and Music Business
University of Kent
Bachelor of Business Administration (B.B.A.), Business Administration, Management and Marketing
Saïd Business School, University of Oxford
Oxford Artificial Intelligence Programme , Artificial Intelligence
ABOUT OLI CAMERON
Open to new opportunities. Creative Marketing Manager with 12+ years\' experience across Account Management, Operations, Campaign Management, Product Management and digital & traditional Marketing in B2B & B2C channels. Double Graduate (B.A Contemporary Popular Music / B.B.A Business Administration and Marketing). Advocate for diversity and inclusion in the creative industries through mentoring with \'Creative Mentor Network\'.
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