Olha Markova

About Olha Markova

With over twenty years of experience navigating the dynamic terrains of both B2B and B2C…

Experience

1. Strategic Marketing Leader

   Phillips Home Improvements

   May 2023 — Present · Allen, TX, US

   Spearheaded the development and execution of a comprehensive, data-driven marketing strategy that boosted brand awareness and positioned the company as a leader in the highly competitive home improvement industry.• Delivered a 50% increase in website traffic and a 25% growth in lead generation within the first 3 months by implementing a targeted content marketing strategy and optimizing digital campaigns for engagement and conversion.• Strategically managed a $1.2MM marketing budget, achieving a 20% reduction in cost per acquisition by optimizing channel allocation across digital, print, events, and community outreach.• Cultivated a high-performing marketing team, fostering a culture of creativity, accountability, and professional development, leading to increased productivity and innovation across projects.• Propelled the use of data analytics and market research to inform strategic marketing decisions, resulting in more targeted campaigns and measurable results.• Collaborated closely with sales, project management, and customer service departments to create a unified brand message and seamless customer experience, driving an increase in cross-sell opportunities.• Negotiated and maintained partnerships with key industry vendors, leading to a 50% increase in collaborative marketing efforts and enhanced market positioning.• Led multi-channel marketing strategies, including digital marketing, SEO, website management, social media, public relations, event planning, direct mail, email, text marketing, telemarketing, and print media.• Delivered innovative campaigns that reinforced the company’s mission and values, resulting in higher customer engagement, loyalty, and retention.

Education

• Lviv Business School of Ukrainian Catholic University (LvBS)

  Master of Science (MSc), Technology Management

  2013 — 2015

• Southern Methodist University

  Master of Business Administration - MBA, Business Administration and Management, General

• Ivan Franko National University of Lviv

  MS, Economics, Finance

  1997 — 2002

Skills

• Analysis
• Leadership
• Team Leadership
• Agile Methodologies
• Management
• Program Management
• Negotiation
• Marketing Management
• Conflict Management
• Interpersonal Skill
• People Management
• Problem Solving
• Process Improvement
• Requirements Analysis
• Business Development
• Project Management
• Software Development
• Scrum
• Agile Project Management
• Product Management
• Communication
• Integration
• Marketing Strategy
• Business Strategy
• Strategy
• Strategic Planning
• Testing
• Software Project Management