Olha Zuban

About Olha Zuban

I have recently joined Grey Matter as a Senior Digital Marketing Specialist. Through data-driven insights and innovative content creation, I am currently engaged in B2B digital marketing initiatives, focusing on refining customer acquisition strategies for our clients.I was a Digital Marketing Lead at Boost Engagement company which provides employee engagement and branded promotional solutions. Responsible for managing all marketing-related tasks and their effective implementation. Working closely with the leadership team of the company and managing marketing strategies, email marketing, social media strategies and content creation, Google Ads, SEO, web design and other marketing work for the company\'s brands and clients.I completed my Master\'s degree in Marketing Analytics at Wright State University in Spring 2022. During my studies, I was a part of The Wright State Guardian Media Group as a Social Media and Marketing Assistant where I was engaged in creating content for their social media accounts, making weekly posts, and coming up with new engaging ideas together with the social media team. Later, established the \"international corner\" blog and wrote news articles, tips, and interesting facts about international students\' experiences in the U.S. I also worked actively on campus as Student & Marketing Coordinator at the University Center for International Education at Wright State University, and guided students on how to get the best out of their studies abroad, hosted pre-arrival webinars, managed all marketing and social media including content creation, photography, email marketing, etc. In the past, while I was living in Ukraine, I was working at one of the best marketing agencies in Ukraine as a Marketing Assistant. Had an opportunity to work with different internal departments and helped the company\'s clients to develop marketing strategies, social media content and organize events. A former participant of the international student exchange Work and Travel summer program in the USA and the participant of the Erasmus Plus youth exchange project in Estonia. Strong willpower and ability to be involved in the process of creating strategies for social media brands, visual content creation, and digital marketing. A great team member, who gets on well with people from different cultures, loves to communicate and is open to new opportunities.

Experience

1. Crm & Marketing Technology Specialist

   Grey Matter

   Jun 2025 — Present

Education

• State University of Trade and Economics

  Bachelor's degree, Business Administration and Management, General

  2014 — 2019

• Wright State University

  Master's degree, Marketing Analytics and Insights