Olha Klymenko
Associate Manager, Digital Capabilities @TD
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WORK HISTORY
Associate Manager, Digital Capabilities @TD
Toronto, ON, CA
Enterprise-wide GA4 implementation to ensure alignment with product KPIs, marketing goals, and privacy requirements- Led GA4 audience initiatives across Marketing teams in Canada, incorporating A/B testing and building comprehensive reporting to measure adoption and performance, achieving high adoption rate- Built advanced Looker Studio dashboards (GA4, ad platforms, BigQuery, SQL) to monitor key marketing KPIs- Ensured accurate campaign attribution in GA4 through troubleshooting, UTM governance, and integrations with ad platforms- Created and maintained GA documentation in Confluence as the go-to resource for product, marketing, and analytics partners.
EDUCATION
Taras Shevchenko National University of Kyiv
Bachelor's degree, Institute of Journalism, Publishing and Media Editing
Taras Shevchenko National University of Kyiv
Master in Publishing and Communication, Institute of Journalism, Publishing Business and Media
ABOUT OLHA KLYMENKO
Web Analytics & PPC Expert with 10 years of experience in agency and client-side roles. I specialize in website analytics, tracking implementation, and building advanced reporting solutions, using Google Analytics, Adobe Analytics, Looker Studio, Google Tag Manager, etc. My prior experience as a PPC expert helps me to understand how data fuels performance. I’ve managed campaigns across Google Ads, Facebook Ads, and DV360, and worked hands-on with TikTok, Snapchat, Twitter, LinkedIn, and Reddit Ads — elevating both branding and performance initiatives.
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