Olga W.

MA, MBA

Role
Marketing Specialist Project Management at MAAG Group
Location
Roanoke, VA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Marketing Specialist Project Management

    MAAG Group

    Aug 2021 — Present · VA, US

    Plan, manage, and execute high-profile trade shows, conferences, and congresses to elevate brand visibility, generate qualified leads, and strengthen industry presence. • Design and coordinate integrated marketing campaigns across media, social media, communications, and publications to drive engagement and achieve business goals. • Develop and execute targeted email marketing campaigns and customer surveys to enhance customer engagement and gather actionable insights. • Create and implement comprehensive project plans, monitor progress, and proactively resolve issues to ensure timely and successful project delivery. • Deploy marketing automation tools to streamline lead generation processes and improve campaign efficiency. • Leverage data analytics tools to evaluate campaign performance, optimize strategies, and deliver measurable results. • Identify and implement process improvement opportunities to enhance operational efficiency and marketing effectiveness. • Collaborate with cross-functional teams to define project requirements, align initiatives with business objectives, and ensure seamless execution. • Manage relationships with external marketing agencies and vendors to ensure high-quality deliverables and cost-effective solutions. • Conceptualize and oversee the production of advertising and promotional materials to support brand consistency and campaign success. • Administer a marketing budget, prepare detailed expense reports, and provide strategic financial updates to senior management.

Education

  • Kent State University

    Master of Arts (M.A.), Translation/TESL

    2004 — 2007

  • Coursera

    Google Certificate, Marketing Analytics and Measurement

  • Voronezh State University

    BA in Linguistics and Cross-Cultural Communication, Romano-Germanic Philology

    1996 — 2001

  • Kent State University

    Master of Business Administration (MBA), Business Administration and Management, General

    2011 — 2014

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Olga W. — Marketing Specialist Project Management at MAAG Group in Roanoke, VA, US | Unifers