Olga Potanina
Owned Channel Marketing Manager | Brand Management (NYU) | Digital Strategy, eCommerce, & Cross-Functional Leadership
- Role
- Owned Channel Marketing Manager (Ice Cream) at Unilever
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Olga Potanina
Marketing leader with a Master’s in Brand Management from NYU and proven success driving growth for global brands including Unilever.I bring 7+ years of experience in marketing, digital channels, and cross-functional project management — from managing 40+ concurrent campaigns in an agency environment to delivering impactful owned-channel strategies in the FMCG sector.Passionate about combining data-driven insights with creative storytelling, I thrive in fast-paced, collaborative settings where innovation meets execution. My approach blends customer-centric thinking, measurable results, and a commitment to continuous learning.Specialties: Digital marketing strategy, eCommerce, owned media, campaign optimization, cross-functional leadership.
Experience
Owned Channel Marketing Manager (Ice Cream)
Jan 2025 — Present · US
Education
Plekhanov Russian Economic University
Bachelor of Science - BS, Computer Science in Economics
NYU Stern School of Business
Strategy, Leadership Course
New York University
Master of Science - MS, Integrated Marketing, Brand Management
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