Olena Dyba
Digital Account Executive at WTNH News 8 | Nexstar Media Group, Inc.
- Role
- Digital Account Executive - Wtnh News 8 at Nexstar Media Group, Inc.
- Location
- Darien, CT, US
- LinkedIn followers
- 500 followers
About Olena Dyba
Ultra Pure is the #1 U.S. based bulk alcohol supplier. We source consistent, high quality…
Experience
Digital Account Executive - Wtnh News 8
Sep 2024 — Present · New Haven, CT, US
Lead integrated advertising campaigns across TV, CTV/OTT, and digital, driving measurable growth for clients in healthcare, education, retail, and non-profit sectors.•Develop and pitch customized proposals that align storytelling with business goals, strengthening client relationships.•Spearhead multi-platform sales solutions by integrating linear TV, lifestyle sponsorships, and digital extensions, amplifying brand visibility and audience engagement for local and regional businesses.•Collaborate with internal production, digital ops, and creative teams to optimize campaign execution, ensuring flawless delivery, brand alignment, and measurable results.•Conduct post-campaign analytics reviews with clients, translating performance data into actionable insights that drive renewals and upsells.•Maintain consistent client communication through check-ins, reviews, and on-site visits, achieving high satisfaction and retention levels.
Education
Florida International University - College of Business
Bachelor of Business Administration - BBA, Marketing
2020 — 2024
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