Oleg Matushkin
Scaling Tech Startups 🚀 | Product Management, Growth Marketing & Customer Acquisition
- Role
- Chief Marketing Officer (CMO) Chief Product Officer (Cpo) at Scloud
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Oleg Matushkin
IT Product Manager & Growth Marketing Expert with 15+ years of experience helping IT…
Experience
Chief Marketing Officer (CMO) Chief Product Officer (Cpo)
May 2020 — Present · Tula, RU
As a product manager, I was tasked with improving service quality and user experience. Through comprehensive UX research, I analyzed over customer inquiries and conducted more than 100 customer interviews. This research enabled me to identify product weaknesses and develop improvement strategies.My work resulted in a new user account interface that reduced support inquiries by 20%, leading to my promotion to head of the eight-person marketing department.In my new role, I set an ambitious goal to grow our customer base by at least 20%. To achieve this, I- Trained marketing team members in systematic customer acquisition- Strengthened the team by hiring key specialists- Established clear business processes and objectives for each team member- Implemented performance-based KPIs and secured management approval for a new bonus system- Conducted thorough market research to determine our market position- Analyzed competitors to identify market opportunities- Developed clear, compelling value propositions for our website- Optimized pricing based on market demand and competitive analysisMy team created over 100 optimized landing pages and more than 300 educational articles, instructions, and informational materials. Despite COVID-related challenges and economic downturn, we achieved remarkable results- Average monthly unique website visitors grew from to (>99%)- Brand traffic increased from to (>175%)- Customer base expanded from to users (>150%)- Company revenue grew from 0.4 billion rubles to 1.3 billion rubles ($4.7M to $15.3M)(>225%)- Maintained 2020 advertising budget and ROI levels by shifting focus from paid to SEO trafficIn recognition of these achievements, I was named \"Best Marketer\" in the \"Business Services\" category at the 2023 National Business Communications Award and ranked second among the country\'s top marketers by the Association of Communications Agencies of Russia.
Education
Tula State University
Bachelor's degree, Computer and Information Systems Security/Information Assurance
Tula State University
Bachelor's degree, International Economics
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