Manish Kumar

About Manish Kumar

As a seasoned Brand Strategist with 13 years of experience, my path has been paved by a…

Experience

1. Brand Ambassador

   Genzeon

   Apr 2023 — Present · Hyderabad, IN

   Developed and implemented comprehensive brand standards and guidelines, ensuring consistent brand messaging and identity across all communication channels and platforms, resulting in a measurable increase in brand awareness and equity.Designed and optimized internal and external communication strategies, enhancing stakeholder engagement and facilitating seamless information flow.Prepared and managed strategic annual budgets for brand communication, aligning objectives with corporate communication priorities.Assembled, trained, and led high-performing teams through employer branding initiatives and cross-functional collaboration, driving talent acquisition and fostering a culture of innovation and excellence, as evidenced by increased employee advocacy and retention rates.Applied industry best practices to translate creative ideas into impactful audio-visual content, supporting integrated marketing communications and brand storytelling, which led to higher content engagement and positive audience sentiment.Conceptualized, executed, and evaluated annual, quarterly, and monthly brand campaigns, ensuring alignment with overall brand strategy and marketing communications objectives, and driving measurable improvements in campaign reach, engagement, and conversion rates.Oversaw and guided in-house and agency teams in the creation of brand-aligned creative content, maintaining quality standards and adherence to brand guidelines, resulting in consistent brand representation and enhanced reputation management.Conducted in-depth market research and competitor analysis to gain actionable customer insights, informing content development and campaign strategies, and leading to increased customer satisfaction and loyalty metrics.Developed and revitalized brand strategies and messaging that resonate with target audiences, leveraging market research, content marketing, and digital communication to drive brand engagement and strengthen reputation management.

Education

• MICA

  PG

  2020 — 2021

• National Institute of Fashion Technology

  B.Des

  2007 — 2011

• Amity University Online

  Master of Arts - MA

  2025 — 2027

• Indian Institute of Management, Kozhikode

  Executive Management Program

  2019 — 2020

• K.B. Collage. Bermo, Bokaro.

  Intermediate

  2004 — 2005

Skills

• Retail
• Textile Design
• Merchandising
• Cad
• Nedgraphics
• Apparel
• Photoshop
• Indesign
• Graphic Design
• Color Consultation
• Event Management
• Photography
• Illustrator
• Corel Draw
• Styling
• Sketching
• Visual Merchandising
• Sewing
• Trend
• Interior Design
• Textiles
• Fashion
• Ned Graphics
• Fashion Design
• Graphics
• Trend Analysis
• Fashion Illustration