Matt Whelan
Managing Partner @The Specialist Works | B Corp ™
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WORK HISTORY
Managing Partner @The Specialist Works | B Corp ™
London, GB
Integrating paid search, affiliate, paid social and other online performance channels with offline media delivery to produce significant business growth for our clients. Creating unified measurement solutions for marketing effectiveness that enable media optimisation to true business goals.Ensuring the agency\'s high standards of product delivery are retained as we scale globally.
EDUCATION
University of Warwick
BA, Classics
Royal Holloway, University of London
MA, Classical Art & Archaeology
SKILLS
ABOUT MATT WHELAN
A veteran search marketer, Matt has nearly 20 years’ hands-on experience running biddable media campaigns for brands of all sizes. Matt has also trained and put together paid search, paid social, display, SEO and affiliate teams for a number of agencies, equipping them to achieve excellence in delivery and build scalable tools and processes. Recently his focus has turned to integrating offline media with the online customer journey, including the creation of a multi-channel local targeting product, and screen-neutral AV toolset for The Specialist Works.Matt sits on the board of The Specialist Works, a multinational performance network, where he oversees online media and data integration.Specialties: Digital Strategy, PPC, Paid Social, Video, Programmatic, Remarketing, Display Advertising, SEO, Analytics,
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