Olawumi O. A
Email Marketing Specialist @Upwork
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WORK HISTORY
Email Marketing Specialist @Upwork
Designed and executed email flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back) for 6–7 figure eComm brands using Klaviyo • Grew list revenue by 2x through segmentation, flow optimization, and A/B testing • Increased average open rates by 30% and click-through rates by 15% in under 90 days • Created branded email copy with storytelling frameworks that align with customer journey psychology • Collaborated with designers, founders, and paid media teams to sync email campaigns with overall marketing strategy
EDUCATION
Obafemi Awolowo University
Bachelor of Arts - BA
Zuri Training Bootcamp
Certificate
Klaviyo
Email Marketing Specialist
ABOUT OLAWUMI O. A
Most DTC brands spend thousands acquiring a customer then let that relationship die…
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