Ola Sofela
Marketing Technology (Martech) Data Science Lead @A.P. Moller - Maersk
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WORK HISTORY
Marketing Technology (Martech) Data Science Lead @A.P. Moller - Maersk
Maidenhead, GB
Operate at the intersection of data science, technology enablement, and scalable advanced modelling.2. Drive the evolution of Marketing Analytics through Marketing Mix Modelling, Econometrics, and emerging AI techniques (including LLMs).3. Partner with cross-functional teams to shift analytics from operational reporting to strategic foresight, moving the organization from “what happened” to “why it matters.”
EDUCATION
University of Lagos
Bachelor’s Degree
Bournemouth University
Doctor of Philosophy (Ph.D.)
Bournemouth University
Master of Science (MS)
ABOUT OLA SOFELA
I lead global cross-functional teams of engineers, data scientists, and analysts to design impactful data strategies and solutions. With over 6 years of experience in data science and analytics leadership, I specialize in enabling self-service analytics platforms for thousands of users, building robust metrics frameworks, and developing cutting-edge AI models that accelerate business outcomes. Passionate about leveraging technology to create data-driven solutions, I collaborate closely with stakeholders to transform business needs into actionable insights and measurable results. My expertise lies at the intersection of strategy, AI, and analytics, driving initiatives that support innovation, operational efficiency, and sustainable growth for one of the world’s leading logistics companies.
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