Olaf H.
Experience Architect Product Strategy, Monetisation & Experimentation @Adobe
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WORK HISTORY
Experience Architect Product Strategy, Monetisation & Experimentation @Adobe
Munich, DE
Worked across the Adobe Acrobat Reader ecosystem (EMEA, LATAM, APAC) on product opportunities, monetisation strategy, pricing clarity, behavioural funnel diagnostics, and cross-surface journey optimisation across web, desktop, extension, and in-product surfaces.Highlights• Designed cross-surface experiments to improve trial uptake, conversion quality, attach rate, and monetisation outcomes• Improved pricing clarity and value communication through pricing evaluation, offer framing, and charm-pricing analysis• Improved decision clarity across the acquisition → IPM → checkout journey through behavioural diagnostics• Sustained experimentation momentum through ecosystem and platform shifts, preserving learning continuity despite changing roadmaps and resourcing• Identified a key friction point in account-management flows, informing a redesigned upgrade entry experienceSystems & Frameworks Developed• RollingStudies — continuous product discovery framework• Growth Operating System — signals → opportunities → shaping → prioritisation → roadmap• APAC Growth OS — regional validation loops across ANZ, India, Korea, and SEA• Cultural Similarity Index — framework for cross-market experiment transferability• E2E Review Framework — cross-surface monetisation and experience diagnostics• UXOps Hub — research workflows, operational clarity, and discovery infrastructureFocus AreasMonetisation · Pricing · Experimentation · Funnel OptimisationCross-Surface Journeys · Product-Led Growth · Behavioural DiagnosticsMulti-Market Product Strategy · ResearchOps · UXOps
EDUCATION
Technical College Bielefeld Senne
Graphic Design
Reforge
Professional Program
Symmedia Multimedia Academy Bielefeld Mitte
Digital Media Design (Program)
ABOUT OLAF H.
I work at the intersection of product, experimentation, and monetisation.Most recently at Adobe, I worked across the Acrobat ecosystem in EMEA, LATAM, and APAC, focusing on pricing clarity, behavioural funnel diagnostics, and cross-surface journey optimisation across web, desktop, extension, and in-product experiences.My work has centred on identifying friction in activation and upgrade journeys, turning behavioural signals into product opportunities, and helping teams make clearer, better-informed decisions across key monetisation journeys.Over time, my role evolved from UX and qualitative insight into a more hybrid product-growth function spanning monetisation, experimentation, structured discovery, and multi-market opportunity shaping. I’m particularly interested in SaaS and PLG environments where product decisions, user behaviour, and commercial outcomes are closely connected.Always happy to connect with people working on product, experimentation, or digital product challenges. Come say hi.
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