Oladayo Martins
Seo Account Director & Digital Data Governance (Coca Cola) @WPP Media
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WORK HISTORY
Seo Account Director & Digital Data Governance (Coca Cola) @WPP Media
London, GB
Supporting SEO strategy and organic search data governance for Coca‑Cola across 14 European markets, balancing content and technical SEO with robust tracking, KPIs and reporting for global and local campaigns.Optimise landing pages and entity structures to increase visibility in Google’s AI Overviews, directly supporting flagship campaigns (Coca‑Cola Christmas, Fanta Halloween, Sprite Summer) with measurable, well‑attributed impact.Design and maintain measurement frameworks across GA4, search and media platforms, ensuring consistent KPI definitions, data quality checks and transparent performance reporting.Work with cross‑functional teams (paid media, product, developers, analysts) to govern tagging, tracking and data flows, so optimisation decisions are based on reliable, well‑documented data rather than surface‑level metrics.Apply generative AI and advanced analytics to classify keywords, standardise taxonomies and surface insights, reducing manual effort and improving consistency across markets.Serve as SEO lead for Royal Canin Academy, overseeing content strategy and the Royal Canin VetFocus migration with a focus on taxonomy, crawlability and the integrity of content and performance data.Own stakeholder communication, presenting data‑led insights and governance recommendations to senior stakeholders and managing project timelines and budgets.
EDUCATION
Obafemi Awolowo University
Bachelor's degree, Accounting
University of Westminster
Master's degree, Business Intelligence and Analytics
Rome Business School
Master of Business Administration - MBA, Business Administration and Management, General
SKILLS
ABOUT OLADAYO MARTINS
I’m a Senior SEO and Digital Data Governance Specialist supporting Coca‑Cola and other global brands across 14 European markets. I sit at the intersection of search performance, digital platforms and data‑led decision making, with a focus on making marketing and customer data accurate, governed and commercially useful.My work spans content and technical SEO, analytics and BI, and marketing data governance. I design KPI and measurement frameworks, data taxonomies and entity models, and ensure that tracking, tagging and reporting are reliable enough to guide real decisions. Increasingly, my focus is on data quality, ownership and accountability: who owns which data, what it means, and how we keep it trustworthy over time.I work closely with cross‑functional teams – from paid media and product to Legal, Privacy and InfoSec – to align SEO, analytics and consent/tracking practices with both performance goals and regulatory expectations. This includes applying generative AI and advanced analytics to improve visibility in Google’s AI Overviews, while keeping the underlying data structured, consistent and explainable.I’m interested in roles where marketing, data governance and performance meet: Senior SEO, Digital Analytics Lead, and Data Governance / Data Quality positions that own measurement frameworks, data standards and operating models across digital channels.
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