Oksana Kravets

About Oksana Kravets

Hoverla Youth Soccer Academy relies on a dedicated marketing director with ten years of experience in strategic marketing and campaign execution. The role involves developing comprehensive marketing strategies to enhance brand visibility, drive registrations, and foster deep community connections. The team benefits from expertise in overseeing creative content, digital campaigns, and fan engagement initiatives that ensure year-round loyalty and support. Previous roles at RIVET Work emphasized cross-channel campaign management and creative oversight, further solidifying a strong foundation in marketing leadership. Proficient in strategic planning and analytical skills, the work prioritizes data-driven decision-making and innovative outreach to achieve impactful results. This approach empowers organizations to grow sustainably while maintaining strong stakeholder relationships.

Experience

1. Marketing Director

   Hoverla F.C

   Aug 2022 — Present · Warren, MI, US

   Marketing Strategy & Leadership: Developed and executed a comprehensive marketing strategy to grow brand visibility, support club enrollment, and strengthen community engagement- Campaign Management: Led promotional campaigns across digital, social, and print channels to drive registrations, merchandise sales, event attendance, and sponsor visibility- Fan & Community Engagement: Created year-round communication plans to keep families, players, and supporters engaged—using email, social media, and in-person events to build loyalty and club connection- Creative & Content Oversight: Directed the production and designed the creative assets, including video, social media content, flyers, and web updates, ensuring a consistent and professional brand presence- Player Retention Initiatives: Developed messaging and programming to increase player retention by emphasizing club values, developmental progress, and a strong community culture- Performance & Analytics: Used data and analytics tools to evaluate marketing performance and optimize content strategy, audience targeting, and messaging effectiveness- Cross-Functional Collaboration: Worked closely with coaches, administrators, and partners to align messaging, streamline communication, and ensure smooth execution of marketing efforts.

Education

• Wayne State University

  Bachelor of Business Administration (B.B.A.)

  2013 — 2016

• Wayne State University

  Master of Business Administration - MBA

  2017 — 2020