Shweta Ojha

About Shweta Ojha

I started my career at 41. No fancy degrees in branding. No corporate background. Just a deep belief and a willingness to learn, do the work, and keep showing up. From being a full-time homemaker for over two decades to now helping CXOs, founders, and professionals build LinkedIn thought leadership, my journey has been anything but conventional. Today, I lead Crafting Your Story, a personal branding agency that has helped 100+ professionals grow their visibility, attract organic inbound leads, and position themselves as industry voices — all through strategic content and authentic storytelling. What I do Personal Branding Strategy Leadership Branding for CXOs & Founders Ghostwriting & Content Management LinkedIn Account Management Employer Branding Advisory Group Training & Keynotes for Institutions & Corporates Who do I work with CXOs, Founders & Leaders Coaches, Consultants, and Freelancers Corporates & Professional Forums This isn’t just about posts or profile makeovers. I work closely with every client to uncover their unique story and translate it into a consistent, high-trust presence that brings real opportunities, not vanity metrics. When I’m not helping leaders grow their digital voice, I’m probably trekking up a mountain, cooking delicious food for my folks, or mentoring students through my guest lectures. Curious if LinkedIn can work for you? Let’s talk and craft a story that reflects who you are, what you stand for, and the value you bring. Because your story isn’t just content, it’s your credibility. Your connection. Your catalyst for change.

Experience

1. Personal Branding Expert

   Rato Communications

   Feb 2022 — Present · IN

   Partnered with a boutique branding and communications agency to deliver personal branding solutions for founders, CXOs, and business leaders.My role focuses on:Deep discovery and positioning strategyNarrative development and story frameworksGhostwriting and voice alignmentCross-platform visibility for leaders (primarily LinkedIn)Together, we ensure every piece of content reflects the founder\'s intent, tone, and business goal.

Education

• The Maharaja Sayajirao University of Baroda

  Master's degree in commerce

  1995 — 1997

• Firdaus Amrut Higher Secondary School, Ahmedabad

  Higher secondary

  1989 — 1992

Skills

• Team Management
• Management
• Marketing Strategy
• Negotiation
• Leadership
• Mis
• Vendor Management
• Recruiting
• Talent Management
• Business Strategy
• Management Information Systems (Mis)
• Strategy
• Customer Relationship Management (Crm)
• Employee Relations
• Interpersonal Communication
• Talent Acquisition
• Business Development
• Sourcing