Ohm Prakash Yadav

About Ohm Prakash Yadav

Lead Engineer with 7.5+ years of experience in AdTech platforms, Smart TV ecosystems, and distributed backend systems. Specialized in C/C++, Node.js, high-performance system design, and cloud-native architectures. Proven track record of delivering low-latency, high-availability solutions at scale, powering ad and content platforms across 20M+ Samsung Tizen TVs globally.Strong engineering professional with a Bachelor of Engineering - BE focused in Information Technology from Jadavpur University, Kolkata.

Experience

1. Lead Software Development Engineer

   Samsung Electronics

   Mar 2021 — Present · Noida, IN

   Google PAL Ads on Samsung TVPlus (US Region, 2020–2026 Models) – Got Best Quarterly Award across VD division and Annual Award across SRID.• Led Google Premium Ads integration using Google PAL SDK.• Enabled premium ad on 2020 to 2026 Tizen TV models in the US market.• Built the ad-serving module using Light Node C++ with Node.js integration, achieved sub 200ms fast ad rendering.• Implemented robust edge-case handling and exception management, ensuring system stability, crash free and high performance.Automatic Content Recognition (ACR)• Ensured high availability & 100% matching accuracy for global ACR backend.• Identified and resolved high CPU and memory usage in the Data Server caused by the TBB library.• Designed a performance-optimized architecture by removing TBB and implementing a separate Read/Write path with external locking, reducing resource contention.• Achieved cost savings of approximately $100K annually by optimizing server performance and memory footprint.• Migrated inter-service communication from Thrift to gRPC, improving security and resilience.• Led development of a scalable VOD Indexer supporting 2 K+ hours of new OTT content.• Expanded ACR to India & New Zealand, onboarding 20M additional users.• Devised end-to-end monitoring stack (Kafka, Redis, Logstash, ElasticSearch, Grafana).EPG Ads on Tizen TV (2020–2026 Models — KR & US)• Created AdAgentEx Capis (shared C library) for ad display, tracking, and interaction in the native EPG app.• Utilized Worker and Adapter patterns to support 20 M devices with reliable performance.Masthead Ads on UG Apps• Developed AdAgentEx module from scratch to serve, track, and report ads across user-generated apps, reaching 20 M devices.

Education

• Woodbine Modern School

  Higher Secondary

  2011 — 2013

• Jadavpur University

  Bachelor of Engineering (B.E.)

  2014 — 2018