Olivia Frederick

About Olivia Frederick

Empowering Brands & Businesses Through Design, Marketing, and InnovationFor over a decade, I’ve been at the intersection of creativity and strategy—helping entrepreneurs, small businesses, and organizations transform their visions into impactful brands and digital experiences. As a dynamic Marketing & Communications Maven and multi-skilled professional—Graphic and WordPress Web Designer, UX Designer, and Strategist—I’m passionate about crafting solutions that deliver measurable results. What I Do Best:Strategic Design: From crafting visually compelling brand identities to designing functional, user-friendly websites, I bring creative ideas to life with precision.Marketing Leadership: I guide businesses in leveraging digital tools—email marketing, paid ads, and social media—to connect with their audiences and grow.UX Problem-Solving: As a budding product designer, I’m honing my skills to create intuitive and delightful user experiences. Why I’m Different:My experience spans working with nonprofits, corporate teams, and individual entrepreneurs. I’ve led brand launches, managed cross-functional teams, and provided hands-on consulting across industries. Whether it’s building brand assets and awareness or scaling e-commerce campaigns, I approach every project with a Type-A work ethic, a touch of millennial wit, and a dedication to my client’s success. Where I’m Headed:I’m currently expanding my expertise in full-stack development and product design, aligning my creative skill set with the technical capabilities to build digital products. My next chapter involves blending creativity and tech to make brands and businesses better than ever. Based in Atlanta, GA | Available for marketing consulting, collaborations, and design projects. Let’s Create Something Amazing:Whether you’re looking for a UX designer, junior developer, a marketing consultant, or a brand strategist, let’s connect and explore how I can help your business thrive.

Experience

1. Marketing Director

   Urostat Healthcare

   Mar 2025 — Present · Lawrenceville, GA, US

   I lead strategic initiatives that drive brand growth, engagement, and revenue. With a data-driven and creative approach, I oversee all aspects of marketing, from digital campaigns to brand positioning, ensuring alignment with business objectives.Key responsibilities include:• Manage and optimize Facebook ad campaigns → run high-performing campaigns that drive qualified leads and measurable results• Oversee Salesforce integration and automation → ensure smooth data flow and reporting between marketing and sales• Lead targeted lead generation campaigns → design strategies that attract and convert the right audiences• Handle website management and development → maintain a user-friendly, SEO-friendly online presence that supports growth• Direct branding and creative design for consistency → create visuals and messaging that strengthen brand identity• Manage vendor and partner marketing efforts → build strong relationships and coordinate joint marketing initiatives• Create and manage email campaigns → deliver engaging content that nurtures leads and supports customer retention• Build strategies that connect sales and marketing for measurable growth → align teams and tactics to maximize ROI

Education

• Georgia State University

  Bachelor's degree, Marketing

  2010 — 2014

Skills

• Pos
• Microsoft Word
• Mailchimp
• Online Advertising
• Retail
• B2b
• Adobe Photoshop
• Relationship Management
• Shopify
• E-Commerce SEO
• Project Management
• Basecamp
• Market Planning
• Web Design
• Affiliate Marketing
• Animoto
• Microsoft Office
• Sales
• Digital Marketing
• Customer Engagement
• Adobe Illustrator
• Email Marketing
• Marketing
• Social Media
• Telecommunications
• Indesign
• Marketing Communications
• Wordpress
• Leadership
• Advertising
• Online Marketing
• Adobe Creative Suite
• Customer Service
• Blogging
• Event Planning
• Graphic Design
• Account Management
• Typography
• SEO
• Marketing Communications Planning