Deepak Yadav
Director of Growth & Strategy || Performance marketing || App Growth || Monetization || App marketing
- Role
- Director of Growth & Strategy at Adzgenius
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Deepak Yadav
Passionate digital marketing leader with a 9+ year track record in driving measurable…
Experience
Director of Growth & Strategy
Sep 2024 — Present · Gurugram, IN
As the Director of Growth & Strategy specializing in Performance Marketing, I drive user acquisition, engagement, and revenue growth through data-driven strategies and innovative marketing. Leading a dynamic team, I ensure the execution of high-impact campaigns aligned with our growth objectives.Key Responsibilities:Strategic Development: Design and implement marketing strategies to enhance user acquisition and revenue. Use data insights to continuously improve campaign performance.Campaign Management: Oversee multi-channel campaigns across search, social, display, and affiliate platforms. Optimize campaigns for maximum ROI and ensure cohesive messaging.Budget Management: Allocate and manage marketing budgets efficiently. Track spending and performance metrics to ensure effective use of resources.Data Analysis: Utilize analytics tools to monitor and report on campaign performance. Adjust strategies based on key metrics like CPA, ROAS, and LTV.Team Leadership: Lead and mentor a high-performing team of marketers. Foster a collaborative environment and provide guidance for professional development.Cross-Functional Collaboration: Work with product, sales, and creative teams to align marketing strategies with business goals. Support key growth initiatives and product launches.Market Insights: Stay updated on industry trends and competitor activities. Use market research to identify growth opportunities and refine strategies.Innovation: Embrace new marketing technologies and strategies. Promote experimentation to drive continuous improvement and innovation.
Education
GITM Gurgaon
Bachelor of Technology - B.tech, Computer Engineering
2012 — 2016
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