Ofek Bar Ilan Devinney

About Ofek Bar Ilan Devinney

At Grifols, my role as Director in Consumer Marketing and Patient Communications involves leading the launch of critical pulmonary therapeutics and consumer testing programs in the U.S. market. We\'ve achieved this through strategic marketing plans, digital campaigns, and partnership with patient advocacy groups, ensuring all initiatives are perfectly aligned with our brand strategy and insights. I have won internal and external awards for me work: Marketing Excellence Award at Grifols (2025) and Top DTC Marketer of the Year Award (2024).Previously, as a Senior Marketing Manager at Attindas Hygiene Partners, I was at the helm of the Attends brand, steering product assortment and marketing campaigns to drive growth, backed by a keen understanding of markets and consumer insights. My commitment to cross-functional collaboration and financial acumen has been pivotal in crafting business cases and executing projects with excellence, contributing significantly to the brand\'s topline sales growth.

Experience

1. Marketing Director

   Grifols

   Aug 2024 — Present

   Patient marketing lead for pulmonary therapeutic for rare disease• Marketing lead for DTC genetic test medical device and also for complementary unbranded, awareness campaigns for the rare disease; mostly focused on consumer-facing, with HCP crossover work for disease awareness• Manage agency partner to ensure timely, on-budget, and on-strategy deliverables and media plans for both DTC and DTP; strong expertise in digital content development and media strategy, along with analytics and campaign optimizations• Develop strategic marketing plans, ensuring materials align to strategy/insights• Project manage timelines, budgets, the medical, legal, and regulatory review process, as well as partner with HCP marketing and sales, patient affairs, corporate communication, and the digital support teams• Own the budget and volume forecasting; Apply brand strategy and insights to evolve project tactics and inform market development; Work with advocacy groups to support patients• Liaise with the patient support program in collaboration with specialty pharmacy, disease management and support group

Education

• University of Arizona, Eller College of Management

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2013 — 2014

• University of Wisconsin-Madison

  PhD, Pharmaceutical Sciences/Toxicology

  2006 — 2011

• Dominican University of California

  B.S., Biology (Honors); Minor: Chemistry

  2003 — 2006

Skills

• Molecular Biology
• Gel Electrophoresis
• Cell Culture
• Western Blotting
• Stata
• Surface Chemistry
• Hplc
• Nanoparticles
• Experimentation
• Uv/Vis
• Biochemistry
• Pcr
• Lifesciences
• Healthcare
• Microscopy
• Life Sciences