Oendrila Roy
Digital Marketing Specialist @SRV Media
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WORK HISTORY
Digital Marketing Specialist @SRV Media
Kolkata, IN
Outbound Demand Generation: Managed end-to-end prospecting, lead qualification, and onboarding handoff while maintaining pipeline health. Funnel Strategy: Developed stage-specific messaging (TOFU/MOFU/BOFU) and executed conversion-focused follow-up sequences. ICP & Account Intelligence: Mapped personas and buying centers to translate pain points into tailored marketing solutions. Growth Experiments: Proposed hypothesis-driven strategies and evaluated MarTech tools to improve outreach efficiency.
EDUCATION
Bengal Institute Of Technology
Bachelor of Technology - BTech, Biotechnology
Heritage Institute of Technology
Master's degree, Biotechnology
The Good Shepard Mission School
Secondary Education, Central Board of Secondary Education
Central Model School Barrackpore
Senior Secondary Education, PCMB
Bengal Institute Of Technology
Bachelor of Engineering - BE, Biotechnology
Bengal Institute Of Technology
Bachelor's Degree
Heritage Institute of Technology
Master of Technology
ABOUT OENDRILA ROY
Scientifically trained to grow bacteria; professionally trained to grow brands.
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