Oendrila Roy
Digital Marketing & Demand Generation Specialist | B2B Growth | SEO, Performance Marketing, Funnel Strategy | Google Analytics | Data-Driven Marketer
- Role
- Digital Marketing Specialist at SRV Media
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Oendrila Roy
Scientifically trained to grow bacteria; professionally trained to grow brands.
Experience
Digital Marketing Specialist
Jul 2025 — Present · Kolkata, IN
Outbound Demand Generation: Managed end-to-end prospecting, lead qualification, and onboarding handoff while maintaining pipeline health. Funnel Strategy: Developed stage-specific messaging (TOFU/MOFU/BOFU) and executed conversion-focused follow-up sequences. ICP & Account Intelligence: Mapped personas and buying centers to translate pain points into tailored marketing solutions. Growth Experiments: Proposed hypothesis-driven strategies and evaluated MarTech tools to improve outreach efficiency.
Education
Bengal Institute Of Technology
Bachelor of Technology - BTech, Biotechnology
2018 — 2022
Heritage Institute of Technology
Master's degree, Biotechnology
The Good Shepard Mission School
Secondary Education, Central Board of Secondary Education
Central Model School Barrackpore
Senior Secondary Education, PCMB
Bengal Institute Of Technology
Bachelor of Engineering - BE, Biotechnology
Bengal Institute Of Technology
Bachelor's Degree
Heritage Institute of Technology
Master of Technology
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.