Octavio Ponce
Digital Transformation & Marketing Director @Carrefour
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WORK HISTORY
Digital Transformation & Marketing Director @Carrefour
Driving strategic DMP/CDP rollout enabling omnichannel campaigns for acquisition, retention & loyalty across all digital channels (~85M cardholders & 187M customers) • Collaborate cross-functionally with internal teams, including Marketing, Sales, Merchandising, Data, and IT, to ensure seamless execution of digital initiatives. Also with external teams like Meta, Google, Salesforce, Adobe among others.• Supervising martech tools (CDP, eCRM, e-commerce, DAM, PIM, Customer Service Solution, Datalake, DSP, SEO, DMP among others)Achievements: • Revolutionized Carrefour\'s sustainable marketing by eliminating 100% paper catalogs in France/LatAm and reducing them by 80% in Europe.• Established a Content Supply Chain, streamlining global campaigns and slashing costs by up to 25%
EDUCATION
Instituto Tecnológico Autónomo de México
Maestría en Tecnologías de Información y Administración (MTIA), Economía
Universidad del Valle de México
Ingeniero en Sistemas Computacionales, Ingenierias, Computación
Institut Mines-Télécom Business School
Mastère Spécialisé Manager Télécom (Bac +6) / (Master 2), Business Administration
Universidad Europea
Ingeniero en Gestión de Sistemas., Politécnica
ABOUT OCTAVIO PONCE
With over 15 years of global dynamic experience spanning USA, EMEA & LATAM regions, I\'ve honed my expertise in strategizing and digitalizing multinational enterprises, adept at generating value through 360° transformation initiatives by orchestrating collaborative project endeavors.Throughout my career, I have held key roles as a game changer and strategist within Big Four, CAC40, and Fortune 500 companies. This background has equipped me with a robust skill set spanning management, complex multi-country implementations and high-stakes negotiations with C-levels. I thrive in dynamic, cross-functional environments, fostering collaboration, commitment, and long-term partnerships with stakeholders.As a multilingual professional with European and Latin American passports, I bring deep expertise in transformation, marketing, CRM, e-commerce, mobile apps, and social networks, underpinned by certifications and agile methodologies. Passionate about innovation and customer experience, I am committed to transforming businesses through cutting-edge digital strategies.
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