Octavia Escamilla
Social Media + Publicity for Author Brandon Sanderson
- Role
- Publicity and Media Coordinator at Dragonsteel
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Octavia Escamilla
As a media and publicity coordinator with years of experience in the Entertainment…
Experience
Publicity and Media Coordinator
Aug 2022 — Present
As Brandon Sanderson\'s Publicity and Media Coordinator, I wear many (magical) hats.*Media Strategy & Outreach*-Develop and execute comprehensive publicity campaigns for book launches, tours, and ongoing promotions-Pitch and secure interviews, features, reviews, and op-eds across traditional and digital media outlets-Cultivate and maintain relationships with book reviewers, journalists, bloggers, podcast hosts, and BookTok/Bookstagram influencers*Appearance Coordination*-Organize and manage book signings, virtual events, panel appearances, and speaking engagements-Coordinate logistics with bookstores, festivals/conventions, and media partners-Prepare talking points, press kits, and promotional materials for all events*Social Media & Digital Visibility*-Collaborate on social media strategy to boost visibility and engagement around releases-Content development aligned with author branding (interviews, reels, Q & As, etc.)-Monitor BookTok, Goodreads, and other online communities for opportunities and trends*Press Materials & Reporting*-Write and distribute press releases, media alerts, and pitch letters-Track media placements and prepare regular publicity reports for the author/team-Ensure consistent brand messaging across all public-facing platforms
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