Alan Ochoa
AI & Data-Driven Commercial Strategy | Director of Product, Martech & Adtech | GSK | Agentic AI
- Role
- Director of Product - Marketing & Advertising Technologies at GSK
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Alan Ochoa
I build the commercial infrastructure that connects data, AI, and media into revenue outcomes — at enterprise scale. At GSK, I lead product strategy across Martech and Adtech, currently driving the implementation of agentic AI orchestration and a Datacloud architecture that\'s reshaping how one of the world\'s largest pharma companies activates data across channels. My work sits at the intersection of technology, media, and commercial growth — turning complex ecosystems into measurable market share and customer impact. 15+ years across global markets. I\'ve led digital transformation before it had that name, and I\'m now helping define what the next era — AI-native commercial operations — actually looks like in practice. Open to conversations at the intersection of AI, data, and commercial strategy.
Experience
Director of Product - Marketing & Advertising Technologies
Jan 2025 — Present · Raleigh, NC, US
Own product strategy for GSK\'s US Martech and Adtech stack, spanning the full journey from data infrastructure to media activation.Architecting and deploying an agentic AI orchestration engine that automates segmentation and media optimization across channels — reducing manual workflow and improving targeting precision at scale.Leading GSK\'s Datacloud implementation, establishing a unified data foundation for cross-channel activation.Driving real omnichannel orchestration that has contributed to measurable gains in market share and revenue. Partnering with global GSK teams to define and build next-generation commercial products.
Education
Stetson University
Bachelor of Business Administration (B.B.A.), International Business
2005 — 2009
Skills
- Business Strategy
- Digital Media
- Social Media
- Email Marketing
- Risk Management
- Online Video Strategy
- Streaming Media
- Web Development
- Business Analysis
- Sdk Development
- Digital Production
- Digital Marketing
- Process Improvement
- Mobile Devices
- Omniture
- Brand Management
- User Experience
- Content Strategy
- Integrated Marketing
- Strategic Planning
- Online Advertising
- Digital Strategy
- Project Management
- Demandware
- Social Media Marketing
- Strategy
- E-Commerce
- Advertising
- Product Management
- Product Marketing
- Market Research
- Management
- Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.