Océane Girard

Product Marketing Manager @Air Canada

Montréal, QC, CA

Work in close collaboration with cross-functional teams to design and deliver exceptional digital experiences across our digital channel products- Proactive self-starter, with strong project management skills and ability to work autonomously and as part of a team- Experience working directly on one or more of the following: customer lifecycle management, CRM strategy, loyaltymarketing, campaign management, product marketing, B2C digital marketing- Ability to develop impactful and effective communication strategies and campaigns- Good creative evaluation skills and ideation capabilities- Solid understanding of below-the-line marketing communications with a focus on digital channels- Excellent analytical skills and ability to report findings and support broader team to find effective solutions to drive marketing and communications strategies- Monitor, analyse and report back on campaign results, demonstrating campaign ROI in collaboration with the Marketing Analytics team, deriving actionable insights for use in future campaigns and continually improve the effectiveness of marketing communication campaigns- Ensure brand identity and guidelines are respected.