Ryan Hobbs

About Ryan Hobbs

Ryan Hobbs is an award-winning designer and educator with a passion for shaping experiences that drive meaningful connections between people, businesses, and culture. His work focuses on crafting desired futures by deeply considering the emotional impact of activities, environments, interactions, and objects.With a strong foundation in system-driven storytelling and emerging technology, Ryan fosters an agile, design-led culture within his teams. His work has made a lasting impact for brands such as Pfizer, Bread Financial, Samsung, Citibank, EMC, Ford, Wells Fargo, Marc Murphy, Sony, and SBE.Before stepping into agency life, Ryan earned his Master’s in Design from Cranbrook Academy of Art and later continued his studies as a Fulbright Scholar in Riga, Latvia.

Experience

1. Design Director

   Razorfish

   Jul 2022 — Present

   Accomplished design executive with 10+ years of experience leading multi-disciplinary teams to deliver award-winning digital experiences at scale. Proven expertise in aligning design vision with business strategy to drive measurable impact across healthcare, finance, automotive, and tech sectors. Combines systems thinking, agile leadership, and human-centered design to transform complex challenges into intuitive experiences. Fulbright Scholar and Cranbrook MFA alum with a passion for mentoring, culture-building, and design innovation.Led multidisciplinary teams of 15+ across UX, visual design, content, and research; implemented agile and design ops practices that improved delivery velocity by 30%.Served as Design Director on Bread Financial’s cardmember experience, overseeing strategy, team resourcing, and experience modernization across mobile and web platforms.Managed the creative operations of the Dallas studio, mentoring junior to senior designers and promoting 4 team members; boosted team efficiency by 25% and cross-functional collaboration by 40%.Directed UX and system design for Ford and Lincoln’s in-vehicle OS, deployed across 10M+ vehicles, and launched Lincoln’s mobile owner app.Delivered strategic product design and systems for enterprise clients including Citi, Pfizer, Samsung, and Wells Fargo, strengthening client relationships and securing multi-year renewals.** Digital patient onboarding flow—boosted engagement by 25%Bread Financial: Led redesign of cardmember digital ecosystem—enhanced NPS and streamlined mobile UX

Education

• Montana State University-Bozeman

  BFA, Graphic Design

  1994 — 2001

• Cranbrook Academy of Art

  MFA, 2d Design

• Otago Polytechnic

  MFA, Photography

  2007 — 2009

• Fulbright Grant

  Design, Photography, Architecture

  2003 — 2004

Skills

• Creative Strategy
• Illustrator
• Adobe Creative Suite
• Branding
• Interactive Advertising
• Lean Startup
• Adobe Photoshop
• Design Thinking
• User Experience
• Start-Ups
• Creative Direction
• Logo Design
• Interactive Marketing
• Graphic Design
• Information Architecture
• User-Centered Design
• Agile Methodologies
• Typography
• Web Development
• Rapid Prototyping
• Wire Framing
• Storyboarding
• User Experience Design
• Brochures
• Wireframes
• Logos
• Digital Strategy
• Advertising
• Omnigraffle
• Corporate Identity
• Interaction Design
• Product Design
• Design Strategy
• Photography
• Brand Development
• Branding
• Mobile Applications
• Posters
• User Research
• Layout