Obruche E. Orugbo
Founder @Xploreux
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WORK HISTORY
Founder @Xploreux
Sunderland, GB
At xploreUX, I utilise over 7 years of UX expertise and a PhD in Human-Computer Interaction to deliver innovative, user-centred design solutions. I specialise in transforming complex user challenges into actionable insights that directly enhance business outcomes. My role encompasses:User Research & Analysis: Leading Discovery User Research and rapid UX research projects to delve deep into user behaviours, uncovering critical insights that inform design decisions. UX Reviews & Audits: Conducting comprehensive UX reviews and website audits to pinpoint areas for improvement, ensuring that digital experiences are both intuitive and effective. Strategic UX Planning: Developing tailored UX strategies that align with overarching business goals, crafting detailed roadmaps to guide successful design implementations. Usability Testing & Evaluation: Executing robust usability testing, including remote testing and full-scale lab setups, to validate design concepts and optimise user satisfaction. Leadership & Training: Providing hands-on UX leadership and training, while managing participant recruitment for research studies to foster a culture of continuous improvement.A notable achievement in my role was partnering with a data analytics firm to enhance their tools through rigorous research and iterative testing, which resulted in significantly improved user engagement and satisfaction. This experience demonstrates my commitment to using data-driven insights to deliver superior user experiences that not only meet, but exceed business objectives.
EDUCATION
University of Sunderland
Master of Science (MSc), Information Technology Management
University of Sunderland
Bachelor of Applied Science (B.A.Sc.), Applied Business Computing (Top-up)
University of Sunderland
Doctorate (PhD), Human Computer Interaction
ABOUT OBRUCHE E. ORUGBO
As Founder of xploreUX, I specialize in tailoring UX strategies that align with business…
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