Obi Anyanwu

About Obi Anyanwu

Obi is a communications expert with 15 years of media experience as a digital fashion…

Experience

1. Creative Consultant

   Daydreams Come True, Llc

   Aug 2022 — Present · New York, NY, US

   Daydreams Come True is a creative consultancy specialized in content creation and strategy, brand development and partnerships. At Daydreams Come True, I build brand origin stories, produce content for digital marketing and social media marketing and execute collaborations.To date, I have lead and managed branding, marketing and public relations projects for over 10 clients including Theophilus London, Sherwood Hockey, s.k. manor hill and landed placements in Women\'s Wear Daily, Complex, Forbes, Bleacher Report and more-Guide brand founders in narrative crafting and storytelling to enhance branding, brandidentity and market presence-Develop compelling storytelling frameworks for brand launches and brand campaigns,resulting in enhanced customer connection and increased media coverage-Analyze market trends to tailor internal brand communications and external brandcommunications, ensuring relevance and resonance with target demographics-Own daily media relations and brand storytelling for clients-Leverage media networks to pitch stories, secure coverage and drive strategic narratives-Track media coverage and story reach performance-Write and edit a trend report on Substack entitled ‘Daydreams Digest’

Skills

• Fashion
• Public Relations
• Magazines
• Blogging
• Styling
• Editorial
• Social Networking
• Social Media
• Journalism
• Wordpress
• Fashion Writing
• Press Releases
• Creative Direction
• Brand Development
• Editing
• Photoshop
• Tumblr
• Image Editing
• Copywriting