Obaid Baig
- Role
- Product Lead, Digital at Abbott
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Obaid Baig
With a decade of experience in product management, I am passionate about creating…
Experience
Product Lead, Digital
May 2022 — Present
Spearheaded the vision, strategy, and digital roadmap for the consumer wellness eCommerce business. Accountable for the performance, success, and market parity of Abbott’s new consumer wellness platform (website/mobile). Led roadmaps and prioritization for 5 digital product managers and respective pods (PMs, designers, engineers) Owned and collaborated with workstream leads to ensure successful integrations for payment, shipping, LIMS, telehealth providers, and CRM. Manage vendor relationships and business strategy decisions. Responsible for medical, legal, regulatory (MLR) clearance for all digital assets created and took ownership of business risks. Owned final User Acceptance Testing (UAT) approval on all production releases.
Education
Cornell University
Marketing Strategy Certificate
2018
Southern Illinois University, Carbondale
Bachelor of Applied Science (B.A.Sc.), Dental Hygiene/Hygienist
2004 — 2008
Cornell University
Digital Marketing Certificate
2019
Skills
- Periodontics
- Nonprofits
- Leadership Development
- Microsoft Office
- Nextgen
- Product Development
- Citrix
- Local Anesthesia
- Product Marketing
- Prevention
- Marketing Strategy
- Dental Public Health
- Dentistry
- Product Management
- Html
- Health Education
- Dental Hygiene
- Dental Prophylaxis
- Css
- Customer Service
- Product Lifecycle Management
- Leadership
- Powerpoint
- Microsoft Excel
- Dental Products
- Outlook
- Microsoft Word
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