Oba Franco

Senior Manager, Customer Operations @Hanesbrands Inc

Winston-Salem, NC, US

Collaborate/lead cross functional stakeholders through product launches and promotional activity via regular weekly meetings. Activity represents approximately $200M-$250M in annual sales to the company. Purpose is to ensure that launches and promotional activity ships to retail accounts on time, and to alert and resolve any issues that may jeopardize the planned ship dates to the customer. Execute the Men\'s Underwear SKU Conversion process, along with a $3M annual budget. Includes working with multiple Distribution Centers to re-package inventory between SKUs, which allows for inventory/SKU optimization, reduction in length of service interruptions to accounts, and alleviate capacity constraints within our global Supply Chain. SKU Conversion process typically results in a 10x-15x sales/cost ratio, resulting in an additional $30M-$45M in incremental sales revenue for the company. Use data analytics to identify SKUs to be eliminated from Men’s Underwear inventory. Exceed company goals in SKU reduction exercise, delivering -17% reduction in SKUs that amounted to -22% reduction in inventory dollars vs. previous year. Work with Customer Service and Distribution Center teams to physically eliminate the inventory to meet year end goals to complete the exercise.Facilitated the development of an automated SKU Conversion Approval process that replaced hardcopy forms to expedite approvals, provided estimated costs through Industrial Engineering team, and provided directions to Distribution Centers and global Supply Chain teams. Efforts resulted in time savings of ~5 days in approvals process, zero forms lost, and improved accuracy of cost estimates vs. budget projections.Directed team that worked with Information Technology colleagues to create a new, streamlined Event Management System, which has been implemented company-wide. New system standardized and automated manual processes that were previously managed through various Microsoft Excel spreadsheets and emails.

University of Rochester - Simon Business School

Master of Business Administration (MBA), Marketing and Finance

Cornell University

BS, Marketing & Business Management