Andrew Robinson

About Andrew Robinson

Innovative growth marketing executive with over a decade of proven experience driving digital consumer engagement, user acquisition, and revenue growth through strategic demand generation and AI-driven initiatives. As SVP of Growth Marketing at Prodege, I’ve led a diverse international team in managing multimillion-dollar advertising budgets across omnichannel platforms—including SEM, paid social, OTT, affiliate, and influencer marketing.My professional journey is deeply rooted in creative problem-solving, critical thinking, and a genuine passion for leveraging analytics and technology to drive business outcomes. Through rigorous A/B testing, predictive analytics, and machine learning, my team consistently achieves substantial improvements in customer retention, lifetime value, and marketing ROI. My leadership style emphasizes mentorship, collaboration, and fostering an environment that values continuous learning and innovative thinking.I take pride in my ability to bridge strategic business objectives with actionable marketing solutions, closely collaborating with internal stakeholders and external partners to ensure alignment on growth goals. Having successfully navigated challenges ranging from optimizing user flows and pricing models to pioneering AI-driven personalization strategies, I thrive in dynamic, data-driven environments that require both strategic oversight and hands-on execution.Beyond professional accomplishments, I’m deeply committed to community engagement and value opportunities to contribute meaningfully to the vibrant local community where my family and I reside in Long Beach, CA.Core Competencies: • Strategic Demand Generation & Lifecycle Optimization • AI, Machine Learning & Predictive Analytics • Omnichannel Media Buying & Conversion Rate Optimization • Cross-functional Team Leadership & Development • Advanced Data Analytics & ROI AccountabilityAlways excited to connect, collaborate, and discuss the future of growth marketing and innovative technologies.

Experience

1. Senior Vice President, Operations

   Prodege, LLC

   Aug 2025 — Present · El Segundo, CA, US

   Overseeing Product Analytics, Data Science and Yield Ops as we develop dynamic, personalized ranking and reward structure ML models that maximize member retention and client value across our portfolio of consumer rewards apps and publisher network.

Education

• Victoria University of Wellington

  Master of Public Policy, eGovernment

  2013 — 2015

• University of Illinois Urbana-Champaign

  Bachelor of Arts (B.A.), Political Science and Government

  2004 — 2008