Niko Zalesky
Global Subscriptions Strategy, PlayStation 🎮
- Role
- Manager, Subscriptions Experience Strategy at Sony Interactive Entertainment
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Niko Zalesky
I lead the Subscriptions Experience team at PlayStation. Our mission is to craft best-in-class customer experiences that foster an informed, engaged, and excited group of subscribers. What does that mean? Anywhere you find PlayStation Plus on a PlayStation console, or the PlayStation App, our team is determining what our customers see – the latest, the greatest, and the most relevant messages for each customer. We are responsible for the full scope of both subscriber and non-subscriber experiences – maximising subscription purchases, tier upgrades, and engagement with service benefits. We optimize user experiences through continuous test and learn activity and bring the ‘moments-that-matter’ to life through innovative merchandising. Beyond my current role, I am a Product Marketing strategist with deep expertise in subscriptions based services. I have over 10 years of success leading projects and directing integrated marketing programs that engage target audiences, align critical product initiatives to the voice of the customer, and optimize digital customer experiences.I also have a passion for all things nerdy, and fantastical!
Experience
Manager, Subscriptions Experience Strategy
Sony Interactive Entertainment
Sep 2024 — Present
Education
Darla Moore School of Business at the University of South Carolina
Master of International Business
2016 — 2017
ESCP Business School
Masters In Management , Specialization: Go-to Market
2017 — 2018
University of South Carolina - The Moore School of Business
Bachelor's degree, International Business
2012 — 2016
Skills
- Focus Groups
- Entrepreneurship Development
- Lean Manufacturing
- Project Planning
- Supply Chain
- Cross Cultural Management
- Social Media Marketing
- Social Media Advertising
- Six Sigma
- Japanese Business Culture
- Brand Management
- Marketing Strategy
- International Business
- Spss
- Logistics
- Cross-Cultural Teams
- Project Management
- Mobile Marketing
- Digital Marketing
- Continuous Improvement
- Market Research
- Supply Chain Optimization
- Demand Planning
- Supply Chain Management
- Strategic Sourcing
- Supply Management
- Cross-Cultural Communication Skills
- New Venture Development
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