Nysa Powers
Senior Manager of Digital Insights & Analytics
- Role
- Senior Manager of Digital Insights & Analytics at Biogen
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager of Digital Insights & Analytics
Jul 2024 — Present · Cambridge, MA, US
Drive UX design developments via demonstrating a 5-to-10-point impact on Key Action Rates across 12+ websites, one of those websites received Gold in Best new Brand DTC Website in 2024. Present 5 to 40 slide decks to executives, marketers and agencies that tell a story with data pulled and curated from Adobe Analytics and Contentsquare. QA custom and standard analytics variables and tags during releases for over a dozen sites. Manage a team of 6 offshore developers who updated the 12+ product websites for patients and healthcare professionals. Implement a strong SEO strategy producing a qualified organic audience leading to less branded spending. Provide recommendations to US brand managers on paid media identifying channel and creative optimization. Implementation of strategies on video marketing has helped combat inflated bounce rates and lowered KPI’s from overuse.
Education
Boston University - Metropolitan College
Masters
2017 — 2020
Questrom School of Business, Boston University
Master of Business Administration - MBA
2023 — 2025
Worcester Polytechnic Institute
Business Administration and Management, General
2012 — 2015
Austin Preparatory High School
High School
2007 — 2011
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