Pami Kellert

WORK HISTORY

EDUCATION

SKILLS

ABOUT PAMI KELLERT

As a Research & Consumer Insights Professional, I’ve gained significant experience spearheading digital media research and analysis projects across various environments. I’m an expert negotiator and strategic marketing initiative developer. I’ve embraced research methodologies to improve products, generate revenue and inform key business decisions. In cultivating vendor and client relationships, I’ve cut costs and acquired highly valued partnerships. I’ve demonstrated hands-on proficiency in key advertising and audience-impact measurement tools, platforms, and applications. Additionally, I’m a respected leader, providing training and mentoring to optimize productivity.SPECIALTIES:Storytelling Customer Experience Ad Effectiveness Usability Testing Strategy Project Management Leadership Data Analysis Digital Advertising Research Website Analytics Search Engine Strategy Competitive Intelligence Competitive & Cultural Trends Negotiation Relationship Building Cross-Media Trends Brand Lift Studies Qualitative & Quantitative Research Brand Positioning Audience Testing Consumer Insights Survey Development Research Methodologies Research, Reporting, & Planning Tools Market Segmentation Creative & Content Testing TECHNICAL SKILLS:Google Analytics Adobe Analytics Salesforce Insight Express IMS Applications Nielsen (NPower/Ad Intel) MOAT Pro Kantar Strategy Hitwise JD Power Qualtrics Survey Monkey GFK Ipsos GlobalWebIndex Clicktale Comscore YouGov MRI-Simmons My accomplishments illustrate my success in research management. For example, I’ve: Leveraged syndicated tools to develop user profiles, deepen client partnerships, and strengthen campaign planning. Negotiated a 5% reduction in costs for contract subscriptions. Evaluated campaign branding impact and identified positive shifts in customer awareness and perception. I am always happy to lend my expertise, and I look forward to connecting with you.