Greg Goodman
Marketing Analytics at the New York Times
- Role
- Director, Data and Insights, Marketing at The New York Times
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Greg Goodman
Senior Marketing Analytics, Acquisition Marketing, Sales Enablement and Service Operations leader with Travel, eCommerce, and CPG vertical experience. Builds teams of Acquisition Marketers, Data Analysts, Marketing Analysts, Data Scientist, Business Intelligence, Product and Software Development professionals. Deep expertise in Acquisition Marketing, Marketing Analytics, Marketing Attribution, Python, Pandas, Numpy, SQL, Tableau, Salesforce, Sales Enablement, Salesforce, SEM, SEO, Multivariate (A/B) Testing, Display, Social Media, TV, Paid Search, Online Travel Marketing, Google Ads, Google Analytics, E-Commerce Advertising, Forecasting, and Branding.
Experience
Director, Data and Insights, Marketing
Nov 2022 — Present · NY, US
Education
Loyola Marymount University
BBA, Business Adminstration
NYU Stern School of Business
M.B.A., Marketing, Finance, and Management
Skills
- Sem
- Online Marketing
- Analytics
- Strategy
- Online Advertising
- SEO
- Product Marketing
- Digital Marketing
- Market Research
- Competitive Analysis
- Social Media Marketing
- Advertising
- E-Commerce
- Social Media
- Digital Media
- Business Planning
- Strategic Planning
- Product Management
- Team Leadership
- Web Project Management
- Financial Modeling
- Digital Strategy
- Business Strategy
- Team Building
- Mobile Marketing
- Sales Operations
- Account Management
- Key Account Management
- Salesforce.com
- Crm
- Salesforce.com Administration
- Analytique
- Marketing
- Management
- Strategic Partnerships
- Marketing Strategy
- Cross-Functional Team Leadership
- Leadership
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