Nwokeji

About Nwokeji

Digital Marketing Technology Expert with over 20 years of leadership experience spanning the Financial Services (i.e. Fixed Income, Investment Banking, Wealth Management), Health & Wellness Marketing (pitching and building client solutions focused on digital technology platforms), Entertainment, and Transportation Industries.Core Competencies include- Project Management and Software Development life cycles (including Web, Mobile, Email, Interactive, and Vis-aid builds)- Defines and directs digital technology strategy and positioning, building Content Management Systems, enabling CRM-driven campaigns, and managing data-mining and reporting platforms- New Business Development leader including leading RFP teams and pitches, MSA/SOW/SLA co-ordination and approval, and creating sales activities (such as company capabilities, next-gen marketing proposals, etc)- Client-services background in consulting and advertising that bridges the gap between Brand Marketing and Technology Partners- Management Oversight for the Digital Technology solution group (including offshore resources) by conducting employee performance reviews, setting process standards, and department P&L. Specialties: SDLC Management - version control, issue-tracking, Confluence, metrics reporting (i.e SVN, VSS, JIRA, Confluence)Project Management - burn reports, project timelines, SOW, SLAsData Intelligence - reporting, designing, mining, ETL (i.e RDBMS like SQL Server, Oracle)Web Analysis - tag implementing, reporting (i.e Google Analytics, SiteCatalyst, Unica NetInsight)BI Platforms - CRM, CMS, Email fulfillment engines (i.e NetInsight, Blaze, ExactTarget)Program Builds - UI, mid-tier (i.e C++, C#, XML, HTML5, CSS, javascript frameworks, Adobe AIR, Veeva)QA process - test scripts, test cases, assembly testing, performance testing

Experience

1. Senior Vice President, Digital Solutions

   Epsilon

   Jul 2021 — Present

   Head of Business Development for the Digital Solutions (DX) GroupMar-tech Consulting & AdvisoryMar-tech strategy and delivery lead

Education

• Massachusetts Institute of Technology

  Minor, Psychology

• Massachusetts Institute of Technology

  Bachelor of Science (B.Sc.), Cognitive Science

Skills

• Interaction Design
• Digital Media
• Project Management
• Customer Relationship Management (Crm)
• Analytics
• Web Analytics
• Information Architecture
• Management
• Interactive Advertising
• Mobile Marketing
• Web Development
• SEO
• Mobile Applications
• Online Advertising
• User-Centered Design
• Crm
• Leadership
• User Interface Design
• Strategy
• E-Commerce
• Interactive Marketing
• Web Project Management
• Usability
• Digital Strategy
• User Experience
• Digital Marketing
• Mobile Devices
• Omniture
• Usability Testing