Jennifer Stevenson
Product Marketing Leader
- Role
- Co-founder at 2spark Marketing
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jennifer Stevenson
My passion is finding new ways to engage with customers – turning those insights into actions that lead to new business. Throughout my career, I’ve helped organizations better understand their customers\' must haves and how that translates to revenue generating promotions, products and new markets.I\'m a self-starter who loves to collaborate, roll up my sleeves and get to the business at hand. Whether that\'s digging into the data to define an ideal customer profile, testing messaging/positioning for go-to-market launches or working with a creative team to showcase a product\'s value through storytelling — I\'m there. And I genuinely enjoy mentoring and managing people too.Core competencies include:Strategic planning, product marketing, messaging and positioning, GTM development and execution, customer discovery and marketing, sales enablement, account-based marketing (ABM), demand generation, content marketing, SEO/SEM, partner marketing, influencer marketing, public relations, public speaking and team leadership.
Experience
Co-founder
Aug 2023 — Present · Seattle, WA, US
Welcome to 2spark Marketing - Your Strategic Growth Partner. We\'re a dynamic marketing consulting firm that propels your SaaS business to new heights. With a proven track record of driving results, we\'re here to unlock your brand\'s full potential. Our team of seasoned professionals uncovers customer value, drives data-driven recommendations and introduces tested solutions to fuel your success. Join us on the journey to accelerate customer value realization. Let\'s grow together!#MarketingConsulting #BusinessGrowth #StrategyExperts
Education
Birkbeck, University of London
Post Graduate Diploma
University of Washington
Bachlor’s
University of Washington
Post Graduate Certificate, Public Relations, Advertising, and Applied Communication
Skills
- Market Research
- Thought Leadership
- Business-to-Business (B2b)
- Leadership
- Marketing Communications
- Demand Generation
- Software as a Service (Saas)
- Business Development
- Digital Marketing
- Strategic Partnerships
- Crm
- Program Management
- Customer Relationship Management (Crm)
- Competitive Analysis
- Voice of the Customer
- Litigation Support
- Start-Ups
- Product Launch
- Enterprise Software
- Integrated Marketing
- B2b
- Marketing
- Strategy
- Messaging
- Online Advertising
- Saas
- Product Management
- B2b Marketing
- Product Marketing
- Social Media Marketing
- Advertising
- Brand Management
- Analytics
- Public Relations
- Competitive Intelligence
- Marketing Strategy
- Market Planning
- Strategic Planning
- Lead Generation
- Sales
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