Natalia Viksne
Content Specialist @Andersen Lab
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WORK HISTORY
Content Specialist @Andersen Lab
Berlin, DE
I specialize in writing sharp, tailored content to build strong connections with clients. I craft messaging that cuts through the noise, turning complex ideas into clear, actionable communications. My work plays a key role in driving conversations that matter, supporting our teams in delivering value, and growing client relationships with every message.
EDUCATION
Lomonosov Moscow State University (MSU)
Master's degree
ABOUT NATALIA VIKSNE
With over nine years of experience in B2B SaaS, EdTech, and e-commerce, I have developed expertise in creating impactful content marketing strategies. While working at Quandoo and Yandex, I led initiatives that significantly increased brand visibility, engagement, and conversion rates across global markets.At Quandoo, I played a crucial role in designing comprehensive B2B marketing campaigns, significantly improving key performance metrics like Help Center resolution and email campaign CTR. Similarly, during my tenure at Yandex, I spearheaded initiatives that promoted IT education, leveraging innovative content strategies to enhance article readability and drive conversions for educational offerings.I have managed teams of more than 20 local and global members as a mentor who inspires them to do their best rather than a boss.Apart from my professional experience, I am deeply passionate about driving positive change. As a volunteer at The Educational Equality Institute, I merge my passion for education with my expertise in content to contribute meaningfully to societal progress and help Ukrainian refugees learn a new language and get a new job in a new country I am fluent in English and Russian and possess advanced proficiency in German. It helps me to foster cross-cultural collaboration and communication effectively. I am driven by a relentless pursuit of innovation and continuous learning, always seeking new opportunities to deliver exceptional results and exceed expectations.I would love to connect with you and explore how my diverse skill set and unwavering dedication can contribute to the success of your organisation\'s objectives.
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