Nus Cuevas
Content Strategy Manager @Sony Music Entertainment
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WORK HISTORY
Content Strategy Manager @Sony Music Entertainment
Madrid, ES
1 | DIGITAL CONTENT STRATEGY & MANAGEMENTDevelopment of innovative strategies to increase music catalog consumption. Overall responsibilities include highlighting releases, enhancing artist visibility, implementation of digital and outdoor advertising campaigns (OOH Ads)Artists include: AC/DC, Shakira, Rosalía, C. Tangana, Bob Dylan, Julio Iglesias, EstopaDirect collaboration partners: Spotify, Apple Music, Amazon Music, YouTube2 | DATA ANALYSIS & CAMPAIGN OPTIMIZATIONUse of advanced software such as Apollo, Tableau Server, Artist Portal, and Chartmetric for data segmentation and strategic decision-making. Managing campaigns based on key KPIs and budget optimization.3 | EVENT COORDINATION & ACTIVATIONS: Planning, execution, and management of events as part of promotional campaigns. Coordination with influencers, media, and associated brands.4 | ADVERTISING MANAGEMENT & STRATEGIC PARTNERSHIPS: Activation of social media ads, giveaways, and CRM strategies to boost engagement. Coordination with departments such as Product Management, A&R, Marketing, Digital, or vendor management.
EDUCATION
CICE Escuela Profesional de Nuevas Tecnologías
Dirección creativa, Diseño y comunicación visual, general
CEV. Escuela Superior de Comunicación, Imagen y Sonido
Operador técnico de sonido, Control en mesa analógica/digital de sonido en radio y grabación en estudio.
IAB Spain (Google)
Marketing Digital, Marketing Digital
Escola Superior de Música de Catalunya - ESMUC
Máster de composición de bandas sonoras, Composición de bandas sonoras
CICE Escuela Profesional de Nuevas Tecnologías
Máster de Dirección creativa | Motion graphics y Cinema 4D, Edición
Formación musical
Lenguaje musical y solfeo
Universidad Rey Juan Carlos
Comunicación Audivisual, Producción, realización, diseño y creación
SKILLS
ABOUT NUS CUEVAS
I am a seasoned specialist in Content Strategy and Brand Management with 11+ years of…
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