Nurul H.
Performance Lead @Elemental
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WORK HISTORY
Performance Lead @Elemental
Toronto, ON, CA
Leading paid media campaigns across Meta, Google, and Amazon for Baffin and Canada Life; achieved 11x ROAS within 45 days of campaign launch.Collaborating cross-functionally to align analytics, creative, and web development for improved campaign performance and landing page optimization.Supporting Amazon DSP initiatives to drive seasonal performance ahead of Q4, focusing on audience targeting and retailer alignment.
EDUCATION
GEMS Education
BA Honours, Business Management
The Cambridge High School, Abu Dhabi
A Levels
SKILLS
ABOUT NURUL H.
With over 10 years of experience in integrated marketing, media strategy, and digital transformation, I have built a career on delivering results-driven, customer-centric campaigns that drive measurable business growth. My expertise spans TV, OOH, CTV, search, social, and programmatic advertising, with a strong focus on using data-driven insights to optimize performance and maximize ROI. I’ve had the opportunity to lead multi-million dollar marketing strategies for global brands like Ferrero, McDonald’s, and Metro Inc, collaborating with cross-functional teams to shape brand positioning, improve engagement, and drive revenue. At Ferrero, I launched Nutella’s omnichannel campaigns, increasing category share by 7%, while also leading multicultural marketing efforts for Diwali and Ramadan, which exceeded media KPIs by 25%. I also introduced first-party data-driven strategies, helping drive a 12% increase in reach and enhance customer segmentation for more personalized messaging. Beyond strategy, I take pride in mentoring teams, collaborating with executive leadership, and fostering partnerships that push brands forward. I’ve worked closely with senior leadership, media agencies, and retail platforms to refine media investments, optimize digital touchpoints, and execute campaigns that not only meet but exceed expectations. I thrive in fast-paced, high-growth environments, where I can bring a strategic mindset, innovative thinking, and a passion for consumer behavior to build brands that resonate. I’m always open to meaningful conversations—whether about new opportunities, industry insights, or the future of media and marketing. Let’s connect.
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