Nuria González Frasés
Media Buy Manager @Xiaomi Technology
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WORK HISTORY
Media Buy Manager @Xiaomi Technology
Madrid, ES
Planning and managing the full media budget, strategically prioritizing investments to meet business and demand generation objectives.· Leading SEM strategy across Google, Meta, and other third-party platforms to drive brand awareness and optimize conversions.· Managing Amazon Advertising initiatives to enhance visibility and maximize conversion optimization on key e-commerce platforms.· Collaborating with HQ media team (Xiaomi China) and local teams (Marketing, PR, Retail, Sales) to deliver a cohesive, full-media digital experience for target consumers.· Defining and implementing communication strategies that adapt to the evolving digital lifestyles of target customers, leveraging omnichannel expertise.· Analyzing customer insights and behaviors through digital listening and insights tools to optimize media planning and inform strategic decisions.· Evaluating and adopting emerging technologies and media opportunities to enhance the impact of digital campaigns.· Planning and executing traditional media campaigns, including TV, OOH, and print, to ensure a unified marketing presence across all channels.
EDUCATION
HSB Hochschule Bremen – City University of Applied Sciences
Betriebswirtschaft (Internationales Management), Economía
University of Valencia
International Business, Economía
SKILLS
ABOUT NURIA GONZÁLEZ FRASÉS
Business experience in Marketing and Sales in international companies.‣ International Business student with 2 years studying abroad experience and language skills. Bachelor of Arts (B.A.) with the so-called Double Degree Program, at the University of Valencia (Spain) and the Hochschule Bremen (Germany). ‣ Preparation for the comprehension of different areas of economy, especially the international and business economy, and specialization in the marketing area.‣ I consider myself a determined, hardworking, organized, responsible and positive person, who is always looking for new challenges. New ideas are continuously coming to my mind. Creativity and tenacity are my strengths.‣ I see passion and perseverance as the key to success.
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